Leading up to the Tokyo Olympics, a group of NBC executives held a news conference to talk about their approach to these unusual Games. “I really believe this is going to be the most meaningful ...

NBC paid $7.75 billion to the International Olympic Committee for the broadcast rights in a deal that will run through the 2032 Olympics. The deal covers six Olympics, from 2021 to 2032 ...

The Tokyo Olympics got under way with NBC live coverage of the opening ceremony ... the Olympics were postponed to 2021 and are taking place from July 23 to Aug. 8. (A few preliminary events ...

But they have also upended the longtime Olympics network NBC, forcing a major revamp in how it broadcasts the Games. Normally a well-oiled machine, the Comcast company has had to overhaul ...

Plus, this year the IOC added all the cool kid sports (surfing, skating, sport climbing), and NBC made remarkably ... experience that was 2021’s Tokyo 2020 Summer Olympics, and that has yet ...

The consumer has a lot of options, including ignoring the Olympics. What better Games to tune out than this one? Through no fault of NBC or of host nation Japan, it rapidly came to seem the bad ...

By Kevin Draper The Olympics almost seem like they were designed ... meaning on broadcast channels like NBC, CBS and ABC. If the leagues can’t make it to broadcast, they’ll accept being ...

Summer Olympics fever is real: NBC's TV ratings and streaming stats are ... of streams during the Covid-delayed Tokyo games in 2021. This time around, it just works. Livestreams load quickly.

The 2021 Tokyo Olympics and 2022 Beijing Olympics ... Fan favorite Snoop Dogg, a special correspondent for NBC Olympics, generated social media buzz and drew more eyes to the live events.

The showing, driven by cable platforms and the Peacock app, reflects a 79% viewership rise from the pandemic-delayed Tokyo Olympics that took place in 2021, when 19.3 million people were counted ...