The move, which takes effect Oct. 1, comes after the league struck new media rights deals with NBCUniversal, Disney and ...

Now is the time Oklahomans have been waiting for: the OKC Thunder are competing in the NBA Finals. But some fans feel ...

The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a television audience.

The NBA and ABC digitally inserted images of the Larry O’Brien Trophy onto the court during the broadcast of Game 2 of the NBA Finals, leading an array of reactions on social media — many of which ...

NBA fans have begged ESPN/ABC to make the NBA Finals feel a little more like an NBA Finals. Apparently, the TV executives have listened.

During Wednesday night’s "NBA Countdown" on ABC, NBA commissioner Adam Silver responded to criticism of the digitally inserted images of the Larry O’Brien Trophy shown on the court during the ...

NBA fans have begged ESPN/ABC to make the NBA Finals feel a little more like an NBA Finals. Apparently, the TV executives ...

The ESPN on ABC broadcast of Pacers-Thunder Game 2 replaced the (digital) trophies with the (digital) NBA Finals logo (which includes "presented by YouTubeTV").

ESPN thought two Larry O'Brien Trophies would be better than one. / ABC/ESPN 1. ESPN/ABC has had many issues with its NBA coverage over the years. Some of it has been no fault of the network's own ...

NBA commissioner Adam Silver addressed the logos' absence ahead of Game 2, stating that there was concern that they added a "slipperiness" to the floor—a legitimate concern for sure—and hinted ...