Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday.

NBA commissioner Adam Silver said Nike is “inextricably linked to basketball” and credited the company for helping fuel the growth of the sport. WNBA commissioner Cathy Engelbert echoed those ...

Nike is deepening its partnerships with the NBA and WNBA as basketball explodes in popularity in 2024. That's good news for the company as it tries to get back to its sports roots and reinvigorate ...

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly a half-century before their all-time leading scorer Devin Booker became the company's 24th signature-shoe NBA player.

but nothing can compare to the hype surrounding NBA All-Star Weekend. Every year, footwear companies showcase the best they have to offer on basketball's biggest stage. However, NIKE Inc. has ...