Luka Dončić is the NBA’s new top jersey-seller … and the first player not named Stephen Curry or LeBron James to sell the ... who joined SI in February 2023, his work has appeared on 12up ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Alongside Doncic is LeBron James ... Both Doncic and James are two of the most popular players in the NBA and the pairing finished first and third, respectively, in total jersey sales for the ...