In a parallel universe (as explored in this SportsWorld story about Shell’s Team Penske sponsorship), Jeff Gordon might be sporting a uniform look during his final full-time NASCAR season. Instead the ...

Jeff Gordon's NASCAR Cup Series career lasted 805 races over 25 years, during which time he won four titles, 93 wins, 81 pole positions, and 477 Top 10s. He is a NASCAR Hall of Famer and one of ...

Three-year deal with Axalta puts four-time champ's career in focus LONG POND, Pa. -- Jeff Gordon’s longest-tenured primary car sponsor has renewed its deal with Hendrick Motorsports through the ...

Certainly bucking tradition and conventional wisdom comes naturally to Jeff Gordon. After all, the four-time NASCAR Cup champion brokered new ground as a young driver coming into the sport and ...

Longtime sponsor Axalta Coatings Systems -- formerly DuPont's paint division -- announced a three-year extension of a deal to sponsor Gordon and his No. 24 Hendrick Motorsports team.

Gordon said he first realized the impact of his sponsorship during the season-opening Daytona 500, where he earned a front-row starting position for his new-look Chevrolet.

Beginning in the 2015 NASCAR Sprint Cup Series season, 3M – Greg Biffle ’s current sponsor at Roush Fenway Racing – will sponsor Hendrick Motorsports and No. 24 Chevrolet SS driver Jeff ...

Gordon, preparing to hang up his helmet after four NASCAR championships and 92 career wins in NASCAR's Sprint Cup Series, will run a Pepsi-branded car next month at Phoenix International Raceway ...

Gordon’s career win percentage is 15.6%, trailing only Petty (16.8%) though NASCAR’s history is kept in the “Modern Era” of post 1975.