Take a look: Along with redesigned packaging, Mr. Sketch also is selling new theme packages: Markers in the "Movie Night" package smell like popcorn and nacho cheese, while the "Holiday" pack has ...

In order to remedy the situation, I did what any self-respecting Millennial would do: The next time I made an Amazon order, I added a pack of Mr. Sketch markers to my basket, and voila — in two ...

Gerard Caputo remembers, like so many of us do. Sliding the markers out of the box, picking out his favorite. He’d pop the plastic cap to reveal the dark green felt and begin to draw. As his ...

This case study by Newell Brands, an American worldwide marketer of consumer and commercial products, is about Mr. Sketch, the company's largely forgotten coloring brand, and how it made headway in a ...