Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

Ellie Scotney stood out among the British quartet who made their promotional debuts for Jake Paul's MVP in New York.

To be an intellectual community is to stimulate students to think in new and creative ways, risking that some students may ...

From McFurbies to Hot Wheels, McDonald's has had many incredible Happy Meal toys through the decades that now could be worth serious dough.