The best perfumes of 2024 saw us dousing ourselves in vanilla-laden scents, and while gourmands are certainly not going anywhere in 2025, they've taken on a whole new tasty identity. The must-have ...

One Cosmo editor says: "I've been keeping this in my bag to layer with practically every scent I own since the weather ...

Looking to add a fruity new fragrance to your perfume wardrobe? The 13 picks ahead were compiled by Bazaar’ s beauty editors along with scent experts. Ahead, find a fruit fragrance for every ...

Meanwhile, Asēdos Floral Vanilla is a luxe, gender-inclusive pick that delivers serious Black Opium energy, ethically made ...

So, where are the best affordable perfumes? Do they even exist? “There are plenty of key notes found in designer perfumes for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

#PerfumeTok loves this scent from Phlur. It's a true musk, dusted with white florals—and the scent lingers in the best way ...

An olfactive ode to sunshine, fashion brand Cult Gaia’s first foray into the world of scent, the Mast Eau De Parfum has ...

Known as your “Fragrance Bestieto” to her thousands of followers online, Monet is one of many voices leading a larger cultural shift. “It’s not just about smelling good,” she says. “It’s about ...

That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory ...

Scents are linked to the brain’s memory and processing centres and can improve focus, energy, and mental clarity. Fisher recommends working with suggesting: “Sticking to the same scent and making it ...