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Who are the most awarded women creatives in Asia during the 2023–2024 advertising awards season? Below is the ranking of the ...
Australian advertising leader David Droga will not launch another ad agency after he steps away from his role as CEO of one ...
Bradbury’s legacy is also deeply entwined with the success of Eleven, TBWA’s earned and PR agency, which he co-founded. It ...
Women directors in Indian advertising often enter the field through varied, unconventional paths, shaped by access, ...
When we’re prototyping fintech dashboards or behavior-based healthcare apps, AI tools now assist with everything from ...
Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...
From the Vodafone-Three merger to the acquisition of Mitie Group, Insider rounds up the most memorable deals that happened ...
Spanish airline Iberia has gone fully self-serve by adopting Flight Control, which provides real-time data and improved ad ...
With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...
Australian Ethical Superannuation has set a benchmark for environmentally conscious advertising in Australia, with the most ...
The Financial Express on MSN1d
The collateral damage of carpet bombing
Grabbing the attention of consumers is nothing short of an arms race for brands. You stockpile on compelling pieces of advertising and carpet bomb via broadcast channels. If 70% of the messaging is ...
“Our job is to be very in-tune with what’s happening in culture,” she told Campaign. “Not because it’s a trending thing, but ...