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Cracker Barrel Unveils a New Logo

Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

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· 1d · on MSN

Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

· 2d · on MSN

Cracker Barrel unveils new logo and it's not pleasing everyone

Cracker Barrel shares sink as new logo without Uncle Herschel sparks social media backlash

The slide in Cracker Barrel Old Country Store Inc.’s shares deepened on Thursday as a conservative backlash to the restaurant chain’s logo change intensified across social media.

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Cracker Barrel CEO serves up leftover corporate branding to unhappy customers

Cracker Barrel crackup: How the culture wars are upending corporate branding

Cracker Barrel Stock Tanks After Unveiling Controversial New Logo

Fans of the restaurant were sure to sound-off and voice their displeasure in the comments on the company's Instagram page.

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MAGA Rep Drags Jesus Christ Into ‘Woke’ Cracker Barrel Meltdown

Cracker Barrel presents its new logo, but not all customers are happy. Here's the reveal