How mobile apps gave retailers a new lifeline Despite the faltering economy and the impact of the pandemic, the most notable change wasn’t so much what consumers were buying – but rather how ...

Numerous developers are launching apps into the app stores and without excellent marketing, it can be easy for your mobile app to sit unnoticed in a corner. Ritesh shares some tips on app marketing.

The mobile app framework in Adobe Mobile Services brings together leading app technologies across Adobe Marketing Cloud including Adobe Experience Manager Apps, Adobe PhoneGap Enterprise, Adobe ...

Use Mobile App Marketing Automation CMOs are already familiar with marketing automation on the Web; however, mobile apps present a lot of unique challenges and opportunities.

“In mobile, applying mobile analytics solutions is critical due to the constraints of the user interface, various operating systems and instantly engaging users. Your app needs to stand out in the ...

Got a new mobile app that needs marketing? I wish I could say there’s an app for that, but for in-house search engine marketing managers, marketing a new ...

To learn more about mobile trends in 2016, check out Forrester's new report, “2016 Mobile And App Marketing Trends” here. Thomas Husson is vice president, principal analyst at Forrester.

Private-messaging apps are coming at us fast. Everyone’s heard about Facebook’s massive acquisition of WhatsApp and recent development of a Snapchat lookalike under the name Slingshot.

The State Of Mobile App Marketing In India 2025: India has 700 million smartphone users who downloaded 26.4 billion apps in 2023. The app economy is expected to touch $791.98 billion by 2030. This ...