Attribution metrics, once the gospel for campaign success, are now increasingly regarded as approximations, explain experts ...

Human-caused climate change intensified deadly rainfall in Arkansas, Kentucky, Tennessee and other states in early April and ...

The series of storms unleashed tornadoes, strong winds and extreme rainfall in the central Mississippi Valley region from ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies and gain more ...

Off-site advertising is a logical extension. But would PayPal ever decouple its data from the ad tech? Apparently not.

Creating a compelling business case to invest in software resilience is more about economics than risk probability. The ...

There’s also a mobile app for Firefly in the works ... users attach credentials to their work to indicate ownership and attribution through metadata. Users can also indicate whether AI companies ...

AI agents have the power to automate a number of once-manual tasks: They can conduct background research, generate content, ...