Microsoft's Customer & Market Research group (CMR) tracks nearly 20 portfolio brands, which enables a consistency in wording and audience-definition company-wide. Nonetheless, we continually challenge ...

Microsoft’s AI chief says trailing the frontier is a smarter strategy. By staying behind OpenAI, Microsoft aims for cost-efficiency and long-term self-sufficiency.

Koto worked with the Microsoft Brand Studio and strategy teams to develop the campaign’s messaging, visuals and assets, which emphasise how people are using AI to accelerate sustainability solutions.

This new strategy, which is allegedly referred ... It's been rough times for the Xbox brand lately, but hopefully, whatever Microsoft has to share during its June showcase will reignite confidence ...

Microsoft ANZ National chief technology officer Sarah Carney said that “search is dead” during a keynote at Unmade’s AI ...

Microsoft unveiled Recall and the Copilot+ branding at a press event in Redmond ... Apple, meanwhile, is set to debut its generative AI strategy at its WWDC event that starts June 10.

Microsoft made significant strides in artificial intelligence during its third quarter of fiscal 2025, positioning Azure as a centerpiece of its AI strategy. The company expanded the Azure AI ...

(Reuters) - Alphabet's Google and Microsoft are inserting ads into AI experiments without providing an option to opt out of participation, an approach that has already rankled some brands and ...

Show how the adaptive controller brought Microsoft's brand mission to life. Increase brand love. The key perceptions we wanted to shift were: Perceptions of Microsoft as "a brand that empowers people ...