Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.

February is almost over, and Q2 is right around the corner. Set yourself up for future success by performing a marketing checkup — a review of your company’s marketing strategies and how they ...

Wall Street is often blamed for reducing corporate managers’ understanding of business to a single, gameable measure of ...

Marketplace revenue grew 15% YoYQ4’24 International revenue grew 26% YoY and OEM Advertising revenue grew double-digit YoYQ4'24 ...

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Putting data at the center of operations can lead to stronger loyalty among donors and better decision making.

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

Throughout the NFL playoffs, we have shared prediction pieces using FTN’s DVOA metric. While that is not ... DVOA is one of a couple of catch-all analytics measures that help us understand ...

A key outcome of the study is the introduction of the Compute Carbon Intensity (CCI), a novel metric that aims to bring enhanced transparency and encourage greater innovation industry-wide. Google's ...

The alliance with Google Cloud enabled Quantum Metric to leverage the power and scale of Google Cloud’s infrastructure, resulting in a 10% increase in Quantum Metrics customers and a 40% increase in ...

Partnership with Google Cloud expanded ... www.quantummetric.com About Quantum Metric: Quantum Metric is the customer-driven digital analytics platform for today's leading organizations.