Between legacy campaigns (like Search, Shopping, and YouTube ... The best part about moving from a Meta-first setup to Google Ads is that you don’t need to start from scratch.

By Q4 2024, Advantage+ Shopping campaign revenues scaled past $20 billion in annual run-rate. They also grew 70% versus Q4 2023. Meta continues to invest in Advantage+ and its overall ad business.

Meta stands to be one of the largest beneficiaries if TikTok is booted from US app stores on Sunday ... on the app and billions of dollars of ad revenue up for grabs, according to an analysis ...

The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week, especially leading into the ...

We are launching a playbook for Indian businesses looking to expand their business internationally. ‘Grow Your Exports: A ...

Meta Platforms is advancing AI-driven ad creation, aiming for fully automated, personalized ads by next year, though some ...

Post’s checks suggest Meta could benefit from eCommerce sales and strength in shopping ads, improving AI models for ad targeting, and new CRM integration, which would drive higher ROI and ad ...

Among the brands tapping into these improvements is American Eagle Outfitters, which has been testing Meta’s AI-powered shopping ads in early beta programs. Now, the Gen Z-focused retailer ...

To keep your Meta Ads performing at their best ... For instance, if you’re shopping for a car, you suddenly start noticing and engaging with car ads, but when you’re not in the market ...

To help advertisers “reach customers with the right message at the right time,” Meta is rolling out ... updated reminder ads, in-store shopping promotions and more. Now, advertisers can ...

Meta requires ads related to elections or social issues ... that often correspond to WeWork co-working spaces or UPS stores. And the phone numbers, which are shared among multiple pages, led ...