YouTube’s AI-powered Peak Points feature will place ads in a video at a time frame when the viewers are most engaged.

YouTube is integrating Google's Gemini AI to place ads at the most engaging video moments, making them harder to avoid. This AI-driven tactic identifies ...

Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins ...

Image source: Getty Images. Meta's investments in artificial intelligence (AI) are helping increase user engagement on its ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations ...

Meta—the parent company of Facebook, Instagram, Threads and WhatsApp—unveiled a new "personal artificial intelligence (AI)." ...

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

pulling data from a brand’s product catalog to display real-time details on the ad media. Advertisers can use four types of overlays: Meta notes that advertisers can manually customise these overlays, ...

“Epic puts forth a peace proposal,” Epic Games founder and CEO Tim Sweeney posted on social media. “If Apple extends the ...

Meta's growth precedes possible ad cutbacks linked to tariffs and slower spending from Chinese clients like Temu and Shein. Still, analysts say issuing forward guidance is a vote of confidence in the ...