Meta faces backlash for letting scam ads run, risking users' safety while prioritizing ad revenue over stricter fraud ...

Some marketers have been discovering how much retailers mark up Meta inventory, and stricter rules requiring those disclosures kick in next year.

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks ...

Tech giant whose digital properties include popular social networks Facebook and Instagram is under scrutiny over its role in enabling online scams.

Like it or not, the button has served as a creative catalyst, a dopamine delivery system and an emotional battering ram. It ...

Fake puppies and phony offers of mouthwatering bargains are often seeded by overseas crime networks; employees say company is ...

As far as ads are concerned, "the only area of weakness" for META was spending by China-based marketers, according to Thill. The Analyst Is Upbeat on META's Llama AI Tool "Llama is doing extremely ...

In this article, we are going to take a look at where Meta Platforms ... CEO Mark Zuckerberg pointed to AI-driven enhancements in ad performance and user engagement, stating that the community ...

No other social channel contributed more to revolutionizing the way we interact with one another than Facebook (META). As social media channels gained momentum in the twenty-first century ...

Meta executives said most of the total capital expenditure is going towards supporting the core business, such as supplying the computing power for ads, rather than generative AI development.

Asia-based e-commerce companies are buying fewer ads in the U.S. ahead of the closure of a tariffs-related loophole, Meta Platforms’s chief financial officer said Wednesday. “We have seen some ...

So far, AI is helping improve ad targeting and personalization of the content people see on social networks. Meta is also investing heavily to keep pace with rivals like OpenAI and Alphabet Inc ...