After refining it over the past few months, Meta is now highlighting its “Opportunity Score” metric to more users, via a new alert in Ads Manager that aims to raise awareness of its ad performance ...

The Opportunity Score, which appears as a numeric value between 0 and 100, provides advertisers with a quick overview of how ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Meta CEO Mark Zuckerberg recently confirmed that the U.S. tech giant will add premium plans to its recently launched AI ...

Meta has unveiled a range of new ad updates at the NewFronts 2025, including improved creator collaboration tools, a new means to tap into trending Reels, updated Partnership Ads, video ads on Threads ...

"We’re testing video ads on Threads so businesses can expand their reach and engage with their audience in a familiar way ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations ...

Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts.