What Will Markle’s ‘as Ever’ Sell? Markle said the new company will feature the same products sold under the American Riviera Orchard, including fruit preserves and “many

Meghan Markle is as happy as ever, as seen in her video announcement for her new lifestyle brand, As Ever. The Duchess of Sussex teased the upcoming launch in an early Tuesday morning Instagram post,

Netflix has come up with a clever way to support Duchess Meghan's lifestyle brand - America Riviera Orchard - a new report has claimed, with sources saying it might be 'make or break'

Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever just weeks after restarting her social media life under a new handle on Instagram. Meghan teased American Riviera Orchard last year with jars of preserves.

Meghan Markle has announced a major shift in her lifestyle brand, revealing that 'American Riviera Orchard' is now called 'As Ever.'

Since launching her @meghan Instagram account at the beginning of this year, the former 'Suits' star has signed off nearly all of her posts with, ‘As Ever, Meghan’ or ‘As Ever, M’.

Meghan has teased the company's new name for weeks. Meghan Markle has renamed her lifestyle brand, formerly known as American Riviera Orchard—and she’s dropped hints in plain sight for over a month about what the new name would be.