Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities), but to get a handle on the big picture.

Honasa, the parent company of Mamaearth, looks to mint Rs 4,000 crores revenue by 2030 with plans to boost its quick commerce ...

Midlands based marketing agency, Prime Mix Marketing Ltd, launches Pounce, a new cutting-edge creative content hub designed ...

Industry leaders are unanimous that infra development continues to unlock opportunities for transit and metro media, and the ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused ...

China’s zero-tariff trade policy with 33 African countries showcases how it uses economic policies to mould perceptions. And state-backed media outlets like CGTN Africa and Xinhua are central to ...

The Australian Open will no longer have the men's and women's tournaments take place simultaneously, Golf Australia said on ...