Much of the customer hype at Mecca is generated by its loyalty programme Beauty Loop, which counted 2.9 million members last ...

Some of the shoppers at Mecca’s George St flagship on Wednesday were not even there to buy anything. They were picking up their Beauty Loop, a curated box of samples that arrives quarterly and ...

Has Mecca peaked? Perhaps. The company has an extremely loyal customer base. Magic Circle members spend more than $10,000 annually, a secretive fifth-tier of its Beauty Loop scheme that ...