Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

Some flagship firsts include a zen garden at the center, a space that can fit 60 seats, and new Filipino-Japanese fusions, like the Ube Matcha Latte ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

Matcha, the most Instagrammable of Japanese teas, is taking the world by storm. The bright green tea has become such a staple drink in many cafés and a go-to flavour for many desserts that ...

RECORD temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers ...

A new and exciting addition to Frités’s reopening menu is the DIY Matcha Set. It comes with a bamboo whisk, sieve, mixing ...

Matcha is going mainstream in Canada, but surging demand and limited supply could send prices soaring by 30–40% in the coming years.

RECORD temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...