But in 2025, there's no need for discomfort - BBL jackets are the shortcut for an instantly sculpted waist. These slimming jackets are going viral for a good reason. Complete with a tiny waist ...

Most notably, the viral lululemon Define Jacket has racked up over 2.8 billion views on TikTok, per reviewers who dubbed it the Brazilian Butt Lift (BBL) jacket. With a name like that, I had to ...

She also donned rain boots, a graphic top, statement sunnies and a maroon bomber jacket. Want to channel this style next time the clouds start to darken? Same! You can get Shayk’s model-off-duty ...

Unless you’ve been living under a rock, chances are you’ve heard of BBL jackets. These ultra-viral, ultra-flattering, ultra-chic pieces of activewear have completely taken over the gymwear ...

then you'll likely (read: definitely) have seen videos of people claiming that the Lululemon Define Jacket 'gave them a BBL'. For those who don't know, a BBL (aka Brazilian But Lift) is a cosmetic ...

According to Google Trends, searches for the viral TikTok ‘BBL Jacket’ have increased by a whopping 195% in the UK this year. And if you're wondering, "what on earth did I just read?" ...

I did, however, have reservations about the BBL promise. If this is actually more of a deterrent for you (as it is for me), worry not. Sizing plays a key role in how closely the jacket hugs your ...

Amazon shoppers are rushing to buy a £29.99 running jacket that has been compared to the £98 Lululemon version. In a description online, the budget-friendly piece has been described as a 'BBL ...