Eco-friendly labels, such as “green”, “eco-friendly, and “sustainable,” can be a powerful marketing tools, especially as the demand ...

Publicis Groupe has announced the acquisition of Captiv8, the end-to-end influencer marketing platform. Captiv8 has a network ...

PUBLICIS GROUPE ACQUIRES CAPTIV8 TO BUILD THE WORLD'S MOST POWERFUL CONNECTED INFLUENCER PLATFORM Captiv8 is the largest influencer technology marketing platform in the world, covering 95% of influenc ...

Our conversation was timely not only because of the history of multi-level marketing which, it turns out, has ties to ...

The holding company has purchased the ‘largest influencer marketing platform’ in the world, which holds a market share of 95% of creators worldwide.

Research suggests that brands that are prompt and transparent in disclosing a hack, notifying the affected customers and ...

With hundreds of successful campaigns under its belt and a commitment to innovation, CryptoVirally is doubling down on its ...

Enhanced platform offers intuitive navigation, transparent pricing, and a powerful Campaign Planner to empower web3 projects worldwide.

In a rapidly evolving financial ecosystem, the cryptocurrency industry has faced scrutiny over unclear messaging, speculative hype, and unfulfilled promises. Amidst this environment, transparency in ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.

The “it goes to 11” of marketing copy. This phrase always looks convincing— it's usually written in all caps at the top of ...

As the region’s marketing landscape matures, the way brands and agencies engage in the pitching process is also evolving.