Regional link-building is a long-term strategy that can show a service-based business is an authority in both its region and ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

Ali Payani is the Founder and CEO of Payani Media, a full-service growth marketing firm for B2B and B2C brands. In my previous Forbes article, "The New Business Imperative: Embrace Change Or Risk ...

If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing ... SMM Action Plan The more targeted your SMM strategy ...

Companies also can deal with market saturation with innovation, effective pricing, or unique marketing strategies ... replacement at some point. For example, Apple encourages consumers to replace ...

Under EY’s wings, EY-Parthenon grew from its initial size of 350 staff to over 9,000 at the start of this year – but that number is now being nearly tripled following the bolt-on of EY’s Strategy & ...

That’s where a marketing ... marketing strategy. Additionally, each source is made up of different referrers, but not all of those referrers will matter to every business. For example, a B2B ...

Bobby Jindal, with the so-called Blue Ocean approach, which focused on growth in new areas of business rather than expanding the state's existing industries. The latest strategic plan calls for a ...