Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

Philip Kotler ... Contribution to Marketing Scholarship and Practice. Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in ...

Philip Kotler is Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of Marketing Management, one of the most widely used marketing books in ...

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The book will highlight the bank’s customer communication strategies ... be featured in the book of Philip Kotler, a globally recognized figure in the field of marketing. Today, beyond providing ...