The book will highlight the bank’s customer communication strategies ... be featured in the book of Philip Kotler, a globally recognized figure in the field of marketing. Today, beyond providing ...

The central thesis of the book challenges conventional wisdom. Instead of merely improving complaint resolution, the authors ...

The book belongs on the shelf of every manager. Philip Kotler S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University (emeritus) ...