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Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

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Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...

This month, organizations, such as the American Diabetes Association (ADA) come together to launch initiatives, run campaigns, and increase awareness efforts about diabetes. How to get involved ...

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Shell SHEL-3.32%decrease; red down pointing triangle said it is targeting hydrocarbon production growth and plans to further increase shareholder returns as the energy giant outlined its strategy ...

It’s the engine driving modern marketing. In my current role ... video storytelling into my lead-generation strategy to: • Increase Engagement: Use video to create content that shows your ...

Some organizations have used gen AI tools to achieve significantly better marketing outcomes. For example, Vanguard has used gen AI to increase LinkedIn ad conversion rates by 15%. Similarly ...

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