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Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

Puravansh Maitreya, Head of Marketing at Lava International, talks about the brand journey, changing market dynamics, product ...

In today’s digital age, video content has become a cornerstone of online marketing strategies. As consumers increasingly turn to video for product discovery, reviews, and purchase decisions, ...

AI has the power to transform the way CX and marketing leaders drive impact. By prioritizing soft skills, creating space for ...