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• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

Keep your goals clear and measurable, and your messages on point, when executing your digital marketing strategy. Example: Kiva is a nonprofit microfinancing organization that allows people to lend ...

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This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

"Brands are turning into publishers to take advantage of opportunities to distribute content via applications and integrating that into their marketing strategies. Examples of applications that extend ...