Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

Tech companies are rethinking their hiring and spending on key areas including software and marketing, amid fast-changing ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Take the next step in your small business journey with a plan for growth.

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern ...

In its first ever economic development strategy, the city of Vancouver plans to build generational wealth, promote trade jobs ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

As you start to make the strategic decisions you need to grow, it might be time to focus your energy on a single market.

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

Content strategy refers to your overall vision and goals for content – a content marketing masterplan, if you will. A content plan is a tactical tool that helps to implement your strategy.

Peter Dutton has revived a promise to the slash the overall migrant intake by 100,000, putting him further at odds with business over how big Australia should be. Campaigning in western Sydney on ...

Critics blasted the President for having inflicted the week-long imposition of high tariffs that have caused a global trade war, and for appearing to have no actual plan ... s ‘make it through the day ...