From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand ...

A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

In a high-stakes antitrust trial that began Monday in Washington D.C., the FTC called for the divestiture of Meta's Instagram and WhatsApp, alleging the acquisitions formed part of an illegal "buy or ...

Discover how Capitec Bank's innovative funeral cover strategy, priced at R102. 95 compared to R360. 00 from competitors, is transforming the insurance landscape in South Africa. Explore the insights ...

United came into the pandemic with a reasonable amount of debt, its gross debt covered EBITDA roughly 2 times in 2019 and 4.2 times in 2022. United, like all airlines, materially increased its ...

Delta has the most to lose if a financially distressed rival were to lower prices to compete for passengers. Delta is improving its pandemic-weakened balance sheet, with around 1.6 times net ...

Introduction E-commerce marketing has undergone a rapid transformation over the past decade, driven by technological ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

​Marketers have long relied on this data to craft tailored messages for specific groups. However, recent studies from Adlook ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

The key to success lies in strategic execution, continuous optimization and an unwavering commitment to reaching the right ...