Apple addressed several concerns during the quarterly earnings call on Friday. Perhaps the most crucial is the impact of tariffs on iPhone prices and how that could change the company’s business in ...

Would Apple Inc. consider raising iPhone prices in response to tariffs? And would executives actually tell us if that was on the table? "Our base case is for Apple to raise prices in the U.S ...

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Future Fund's noted investor, Gary Black, has raised questions over Tesla Inc.'s (NASDAQ:TSLA ...

Apple is redesigning the Health app along with adding an AI Doctor. The update will reportedly ship with iOS 19 next Spring. The AI Doctor will analyze the data captured by the Health app and provide ...

One producer who made a show for Apple thinks he knows why. “Marketing makes a show,” he emphasized. “Apple, for example, is probably the worst marketer in the universe — the best for ...

Apple Intelligence features are no longer marketed as being "available now," following a U.S. National Advertising Division (NAD) inquiry. In a press release today, the NAD said it recommended ...

Apple has amended its marketing materials for the Apple Intelligence suite, removing the “Available Now” label from its promotional content, as spotted by The Verge. This change comes after the ...

While Apple has delayed some of the most ambitious Apple Intelligence features, the company isn’t shying away from promoting the ones that have shipped to iPhone users. In a new ad that debuted ...

Apple has announced that they have a plan to improve their AI without using its users’ data. This innovative approach comes as privacy concerns continue to dominate the tech landscape ...

Lucky for all fans, Apple TV Plus offers an MLS Plan which is one way to get your fix of this US-based sports on one platform. It's relatively early days this season, with all eyes on Inter Miami in ...

Apple is ramping up production in India and Vietnam to leverage a US tariff reprieve, aiming for 50 million iPhones in India this year and shifting MacBook and iPad production to Vietnam.