The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your ...

It is important to know what other people besides you think about your company, so spend some time before writing your marketing plan talking ... case studies and white papers; collateral such ...

A marketing plan for a catering business outlines the process the business plans to go through to promote the catering services and land catering customers. A catering business marketing plan ...

A marketing plan on its own, on paper, can look and sound good, but it needs people to activate it and accomplish all the goals and objectives found within it. Otherwise, it’s just a document or ...

Here are the essential components of a marketing plan that keeps the sales pipeline full. 1. Market research. Research is the backbone of the marketing plan. Your local library is a great place to ...