The marketing plan is an essential element in any ... such as promotional events and special sales, sample giveaways, training programs offered locally, and press releases. The marketing ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your ...

The trick to making these types of partnerships successful is to build a solid channel partner marketing plan—a strategy for two companies to collaborate on selling or marketing services, products, or ...

Zoe Hansen / Investopedia A marketing plan is a document that outlines a ... These include white papers, government data, original reporting, and interviews with industry experts.

A marketing plan on its own, on paper, can look and sound good, but it needs people to activate it and accomplish all the goals and objectives found within it. Otherwise, it’s just a document or ...

It is important to know what other people besides you think about your company, so spend some time before writing your marketing plan talking ... case studies and white papers; collateral such ...