Traditional marketing mix models (MMM) are too slow, too shallow, or too siloed to offer real-time insight. They’re great for ...

Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

The validation session held at the Ocean Bay Hotel, Cape Point, Bakau, marked another milestone in the Tourism ...

Caitlin Ranburger, guidance counselor at McLean County High School, has been recognized for her unwavering dedication to ...

Build a winning digital marketing strategy from scratch with expert tips on SEO, content, email, analytics, and scaling ...

Keeping track of everything when you’re looking to run your next marketing campaign can be a hassle. With so many moving ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

From emotional branding to scarcity tactics, these 25 marketing techniques reveal the strategies businesses use to capture attention, build loyalty, and drive sales. Whether you're a creator, ...

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...