I invite you to start thinking of your marketing plan as a reliable compass. Your marketing plan should point you in the right direction to reach your target audience effectively, and to maximize your ...

A business plan charts and guides the operational functions of your business; a marketing plan charts and guides the promotion of your business. Both are vital to a successful operation.

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

The sales plan therefore often forms part of the larger marketing strategy. A sales plan, like its name suggests, is a document that outlines your business' goals in relation to the selling of ...

Here’s how to write a five-part marketing plan that works ashard as you do: This introductory section contains an overview of your situation asit exists today and will provide a useful benchmark ...