In the fast-paced world of e-commerce, knowing what drives your online store's success is vital. With a sea of metrics ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

Marketing software startup Hightouch today announced that it has closed a $80 million funding round at a $1.2 billion valuation.

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

Marketers and agency leaders talk about aligning data, technology, employees and creativity with the sole focus of marketing: ...

At the ET Media and Entertainment Summit 2025, Vikram Sakhuja and Shashi Sinha discussed the need for unified measurement ...

Good news and bad news: there are obvious ones, less obvious ones and then there are the obscure and often highly debatable ...

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

All metrics are vanity metrics without context, so be absolutely sure you’re paying attention to this one above all.