The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...

Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in ...

The result is that Marketing is usually isolated in its tools and terminology ... a principal concern of the CMO. Enter revenue operations, or RevOps. The innovative practice was introduced as a way ...

The Marketing AI SparkCast explores AI in marketing and how AI agents streamline analytics for smarter insights—no tech ...