He is one of scores of people who licensed their image to AI marketing companies and then ... allows firms to build catalogues of digital models to appear in videos that mostly promote products ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

This course explores the models and algorithms commonly used in marketing, providing a structured approach to applying analytics in real-world marketing scenarios. We begin with a foundational ...

Kumar believes traditional marketing models — slow, scheduled, campaign-centric — have given way to a more fluid, dynamic reality. “Today, marketing decisions are made less on gut feeling ...

Built on the foundation of the Affiliate Marketing model, Permate empowers businesses to take control of their sales strategies, cutting out inefficiencies and offering a direct path to growth.

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

But, it still over-credits and under-credits certain touchpoints, and so it can skew your marketing reporting and investment. If you're ready to get super-precise about your attribution, look no ...

Although some progress has been made in recent years, particularly in streamlining the marketing model and re-orienting around HCP and patient experience, true reinvention of commercial models is ...

Shein's business platform is highly dependent on digital marketing models, and the advertising ban will severely damage its business. In addition, this bill fails to address core issues such as ...