He is one of scores of people who licensed their image to AI marketing companies and then ... allows firms to build catalogues of digital models to appear in videos that mostly promote products ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

This course explores the models and algorithms commonly used in marketing, providing a structured approach to applying analytics in real-world marketing scenarios. We begin with a foundational ...

Although some progress has been made in recent years, particularly in streamlining the marketing model and re-orienting around HCP and patient experience, true reinvention of commercial models is ...

This wide availability brings one of the model’s more intriguing, recently highlighted capabilities to a mass audience: an apparent knack for understanding not just the text within PDF documents ...