A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro. Your short video content captures the attention of your target audience, ...

Marketing Strategy - What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

Marketing mix modeling is emerging as a critical solution, offering data-driven insights to optimize marketing strategies, allocate budgets effectively and achieve measurable results in 2025 and ...

Understanding the 4Ps The concept of the 4Ps provides a roadmap to building a marketing strategy that resonates with consumers, addresses their needs, and encourages loyalty.

Master the 4Ps of ecommerce paid media. Learn how to leverage product, price, place, and promotion for a successful online business.

Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency. The post How to use project management data to inform your ...

Read Article on 4 p's of marketing. A marketing mix includes a set of actions, tactics, and the areas of focus the organization uses in its Marketing Plan. It is often referred to as the 4P's of ...