Today, marketers must shift even more to a permission-based data strategy to fuel their personalized marketing strategies. The new 4Ps of marketing—privacy, permission, personalization, and ...

Save guides, add subjects and pick up where you left off with your BBC account. Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together ...

And while marketers in Western countries debate whether the 4Ps are pertinent in their ... Localization–or adapting the marketing mix to meet regional or customer segment needs–is a key strategy to ...

Also, how effective is their strategy, and might they be overspending? Having the right marketing mix plays an indispensable role in implementing a winning performance marketing strategy. Leveraging a ...