Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix. Email ...

The report explores the shifts that are poised to redefine media, marketing, and consumer engagement ... Technology Driving New Connections; Essential Channels for a Fragmented World: Experiential ...

All marketers who use television for campaigns say they struggle to track performance on the channel, and 95% of marketers who use print say they struggle to track it. Respondents say the easiest ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Embracing an omnichannel approach is essential in modern-day marketing, for any business.

B2B tech companies face increasing pressure to grow consistently and stand out in crowded markets. Traditional marketing and sales tactics are no longer sufficient. Growth requires a strategic mix of ...

Going beyond multichannel and omnichannel marketing, marketing integration allows for cohesive branding and messaging across all channels, helping you achieve clarity and consistency to ultimately ...

Distribution channel management builds a coherent framework that unites both sales and marketing in a collaborative ... supplementary charts, graphs and info-graphics culled from the text body ...

They also were key ingredients for overall impact. According to PFL, marketers who ignored non-digital marketing channels reported less than half the effectiveness compared with those who ...

I chose a channel that felt exciting and expansive At the start of this process, my cofounder and I went through a worksheet where we color-coded every marketing distribution channel: green was ...

This is according to CleverTap, the all-in-one engagement platform, which has released a market research report on ‘Unraveling the Cross-Channel Marketing Strategy‘. The study underscores the ...