Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say ...

Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix. Email ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Embracing an omnichannel approach is essential in modern-day marketing, for any business.

For maximum impact, it’s important to match the most effective digital marketing channels with the relevant marketing funnel stages. This helps you to develop a strong marketing strategy—using ...

Distribution channel management builds a coherent framework that unites both sales and marketing in a collaborative ... supplementary charts, graphs and info-graphics culled from the text body ...

Going beyond multichannel and omnichannel marketing, marketing integration allows for cohesive branding and messaging across all channels, helping you achieve clarity and consistency to ultimately ...

The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes ...

They also were key ingredients for overall impact. According to PFL, marketers who ignored non-digital marketing channels reported less than half the effectiveness compared with those who ...