Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

The fast casual's first national marketing effort since its menu overhaul last year puts the spotlight on the everyday moods and occasions ...

Panera Bread has unveiled its newest campaign, “It Just Meals Good.” The new campaign and platform – its first with 72andSunny New York – signals a repositioning of the brand, empowering customers to ...

Campaigns around the world have drawn on utility in consumer technology to solve problems for brands and society. Anna Hamill ...