Experience on both sides of the table has shown me what truly matters isn't long client lists or awards, but finding partners ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

When Phathom Pharmaceuticals launched its first direct-to-consumer ads for Voquezn | In a commercial debuting Monday, Kenan ...

Campaigns around the world, from brands including Oreo, have drawn on utility in consumer technology to solve problems for ...

The Newport Mansions has teamed with Nail Communications to launch a marketing campaign for The Elms that invites visitors to “Live the Drama” at the National Historic Landmark mansion. “Telling the ...

The Campaign Breakfast Briefing: Talent & Technology 2025 witnessed a room full of marketers, and agency and adtech leaders, ...

Learn how to create a Shopify store in just X simple steps. Set up your store, customize, and launch with ease to start ...

Boundary-breaking style meets athletic innovation in Zendaya's latest collaboration with Swiss athletic brand On. The ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

In financial services, communication carries weight . It is not just a tool for visibility mdash;it is a critical function ...