As the way people shop and consume media continues to change, so does the role of chief marketing officer. Case in point: Just 40% of top marketers at Fortune 500 companies go by "chief marketing ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content ...

Audits are inherently backward-looking, focused on reviewing past financials and ensuring that the company has complied with ...

Kanguru Digital Agency Montreal The average online user is bombarded by approximately 5,000 -10,000 ads per day. You’d expect ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

ISLAMABAD: Appellate Tribunal Inland Revenue (ATIR) Islamabad has declared the audit selection process undertaken by the Federal Board of Revenue (FBR) and Large Taxpayer Office (LTO) Islamabad ...

Why outsource digital marketing? And outsource what, exactly? Also: Why not in-house? And how would you go about selecting an agency, anyway—what red flags should you look for in that process ... in ...

Laguna Beach is preparing to renew its tourism marketing district, which has assigned assessments of 2% to local lodging businesses to drive funding toward causes that help bring overnight guests ...

Many states, and Congress, have passed, or at least considered, PBM reporting and audit participation proposals. In some cases, policymakers are considering proposals to apply the same types of ...