E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.

Intel has informed its marketing staff of plans to transfer many of their roles to Accenture. The new CEO, Lip-Bu Tan, wants to reduce costs and improve business operations. The company claims that ...

MONTRÉAL, June 23, 2025 (GLOBE NEWSWIRE) — TC Transcontinental (TSX: TCL.A TCL.B) announced today the acquisition of Middleton Group, a provider of retail services and point-of-purchase display ...

When times are tough, you have to find a way forward. If you have a good plan, stick to it. A good plan involves the right products and services, the right message, and the right activity.

Achieving brand loyalty is one of the main objectives for businesses in the highly competitive and dynamic market of today. This study investigates the connections between social media marketing ...