A number of customer characteristics, known as segmentation bases, can be used to define market segments. Some commonly used bases include age, gender, income, geographical area, and buying behavior.

Demographic segmentation is based on personal facts such as age, gender, ethnicity, education, occupation and family status. Psychographic segmentation dives into a person's belief system and ...

In geographic segmentation, place of residence is the segmentation basis. Lifestyle or psychographic differences are another segmentation basis. Here, attitudes, interests and opinions count.

What is demographic segmentation? Age and gender fall under a wider type of segmentation known as demographic segmentation, which considers the characteristics of people. Businesses consider the ...

Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers; and segmentation ultimately provides a basis ...

Market segmentation, encompassing demographics, geographics, psychographics and behavioral factors, provides a broad view of what needs to be considered, especially in today’s complex market ...

Demographic Segmentation: Sorting a market by factors like age, income, education, gender, race, and occupation is the earliest type of market segmentation.

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Segmentation in many markets is not new. Specifically in the PC market, desktops and notebooks are examples of purpose-built segmentation. PC gaming machines are another example of segmentation.

The answer lies in the work of Russell Haley (Journal of Marketing, July 1968), who first used the term " benefit segmentation. Also known as "Needs-Based segmentation," benefit segmentation is ...